Responding to Facebook “Conversations”

15N_ShowLogoApHC Members and Friends,

Despite the fact that social media is not a good platform for debate, nor is it a practical channel for correcting misinformation or responding to gossip, the ApHC is compelled to offer a few bits of commentary. By the way, the “ApHC” includes board members, staff and anyone who pays dues.

We again acknowledge and apologize for the unfortunate errors that resulting in at least two National/Youth World award saddles with misspellings. Recipients have been offered a replacement or compensation. It’s safe to say that such an oversight will not occur in the future!

At this point, our biggest concern is the impact of negative online chatter. There is a difference between “input or feedback” and “self-inflicted wounds.” The ApHC Board operates with genuine interest in member opinions and recommendations, many of which have resulted in changes to rules or policies. In the case of sponsorships and awards, a small group has already been designated to evaluate and organize the overall sponsor and recognition program. If you have specific suggestions or contacts to share regarding potential support from sponsor groups or companies, please forward those to Dena Raggio, Marketing Committee Chair.

For those who are interested in direct communication with Board members, that process is always appropriate and helpful. The September Board of Directors meeting will be held in Avon (Cleveland), Ohio, and as always, is open to ApHC members.

As we move forward, you are asked to consider these thoughts and corrections:
• Online negativity can cause current or potential members, sponsors and others to turn away from what we believe is a great community of Appaloosa folks.
• ApHC entry fees are not only competitive with other major event costs, they are considerably less than most. Whether members would favor increases in order to “upgrade” potential awards is a matter of debate.
• No ApHC staff member is paid a six-figure salary, much less a million dollars! IRS 990 forms are available for confirmation.
• No one has issued a “gag order” on board members or others. A social media policy statement simply outlines appropriate use of various communications channels and that policy is available for viewing.
• Lastly, we really are all in this venture together and the ApHC community needs each individual to participate as an ambassador and thoughtful contributor.

Certified Horsemanship Association Webinar – Thursday

CHALOGOCertified Horsemanship Association (CHA) February 2014 Educational Monthly Webinar Series – “Risk Management – What You Need to Know about Liability, Contracts and Releases”
Thursday, February 27, 2014 – 9 a.m. PST, 10 a.m. MST, 11 a.m. CST and Noon EST

This 1.5 hour webinar will cover liabilities in the equine industry, state equine activity liability statutes, suggestions for avoiding liability, contracts, and liability releases. Examples will be shown of effective and ineffective contract language. There will be a 15 minute Q & A session at the end.

Speaker: Julie Fershtman is a Shareholder with the Michigan law firm Foster Swift ( Her Equine Law practice is national in scope, and she handles a wide variety of disputes frequently encountered in the equine industry, including business conflicts, contract disputes, personal injury, sales disputes, partnership disputes, and many others. She also drafts contracts involving equine transactions with the goal of helping her clients avoid disputes. Her expertise includes business litigation and insurance law. She is listed in The Best Lawyers in America, 2013 and 2014 and is a Fellow and officer of the American College of Equine Attorneys. A frequent writer, she wrote the books Equine Law & Horse Sense; MORE Equine Law & Horse Sense; and Litigating Animal Law Disputes: A Complete Guide for Lawyers (co-author). In addition, she wrote more than 200 articles on Equine Law. Her speaking engagements span 28 states and include CHA Annual Conference, American Horse Council Annual Convention, Equine Affaire, and the National Conference on Equine Law.

Webinar – cost is $20 – To Register:

World Show Day Sponsorship Opportunity

worldhorse2013 World Show
October 25 – November 2, 2013

Would you like your farm or business to be advertised during the World Show? Have you thought about sponsoring a day at the 2013 ApHC World Show? Take advantage of this opportunity to have your name announced during the entire day like some of these past sponsors have (Heath Wilkerson Performance Horses, Bennett Training Center, Great Lakes Appaloosa Horse Club, Iron Horse Ranch, Best Farms, Dale Sullens Show Horses). Please contact Todd Michael, ApHC Marketing Chair at or 419-306-2259 to reserve your day now!
* 7 days are still available at this time – sold on a first come basis
• Your pre-existing banner hung in the arena
• Announcements in the barns and arenas on your day
• Show schedule published on line, in the Nov. issue of AJ and the premium book will
include your sponsorship listing on your day (contact ApHC for publication deadlines)
• Listing on the sponsor page of the website
• Listing on the sponsor appreciation pages in the Nov. & Jan. issues of AJ
• One complimentary class sponsorship
• Stall sign announcing your sponsorship
• Signage at the event recognizing the sponsorship

Western Dressage Association® Of America and the Appaloosa Horse Club Form Alliance Partnership

small web bannerThe Western Dressage Association® of America (WDAA) is proud to announce an Alliance Partnership with the Appaloosa Horse Club. These two organizations have come together to showcase how Western Dressage training, techniques and tests can benefit riders and their versatile and athletic Appaloosa horses.

Western Dressage Association® of America Alliance Partners are made up of breed and discipline organizations for the purpose of sharing educational opportunities and furthering the growth and pursuit of Western Dressage for riders and horses from all backgrounds. Alliance Partnerships work to educate equestrians to the value of using Dressage principles and progression in the development and utilization of the working Western horse. Alliance partnerships share vital information and can offer unique funding and educational opportunities in conjunction with the WDAA’s 501(c)(3) non-profit mission. Alliance partnerships often culminate with Western Dressage classes in breed shows giving riders an opportunity to showcase their relationship with their horse, while receiving feedback and in the near future competing for awards, points and recognition.

About the WDAA: The Western Dressage Association® of America is a 501(c)(3) educational non-profit organization focused on providing a model of horsemanship which optimizes the partnership of horse and rider for their mutual benefit. The mission of the Western Dressage Association® is “to honor the horse, to value the partnership between horse and rider and to celebrate the legacy of the American West” which it focuses on through its offerings of educational opportunities and events to the equestrian community. To discover more about the WDAA, please visit

Save on SafeChoice feed from Nutrena!

Good news from Nutrena, the Official Feed of the Appaloosa Horse Club!

Now there’s more choice with SafeChoice®. All the reasons you’ve come to trust SafeChoice® feed are now found in two new formulas: SafeChoice® Perform, a high fat feed, and SafeChoice® Special Care, a low controlled starch, no-corn feed. So no matter what your horse needs, there’s always a SafeChoice®.

Now through May 31st, 2012 visit to get a Buy One Get One Free coupon. Limit one coupon per household. See site for details.

Dale Chavez, in person at the World Show

The Appaloosa Horse Club is pretty excited to welcome Dale Chavez, pictured here with some of his saddles, as a “gold sponsor” at the World Show. Known for craftmanship in a complete line of saddles, tack and buckles, Chavez is in Fort Worth to give the Appaloosa community a look at what his artistry and skill can produce. He has a showroom in the Moncrief Building at the Will Rogers Memorial Center.

Dale and Mark Shaffer are working together to donate a beautiful saddle in one of the western pleasure classes and Dale is providing a substantial number of gift certificates that will be earned by exhibitors throughout the show and in the daily prize drawings for anyone in attendance.

For more info about this California-based company, visit

Thanks Dale and welcome to the ApHC neighborhood!

ApHC announce partnership with Equi-Rescue, Ltd.

The Appaloosa Horse Club is excited to announce the new affinity partnership with Equi-Rescue, ltd. Equi-Rescue is the nation’s premier roadside assistance for people trailering horses. Equi-Rescue offers their coverage through National Safe Drivers, a 50-year-old company with amazing reviews.

Equi-Rescue provides full roadside assistance for members in the US, Canada, and Puerto Rico. As part of the agreement, ApHC members will receive a special discount on both basic and enhanced plans. Normally, the basic plan is $64.95 and the enhanced plan is $119.95 annually.

Rick Young, along with his late father Roy, has been involved in the ApHC since the beginning. Rick will serve as the marketing representative for this new affiliation. “It does everything the AAA type plans do, but we also cover the big rig trucks, trailers and family cars at a cheaper price” says Rick. ApHC members can learn more about Equi-Rescue or enroll online at For additional details, members can email or call Rick directly at (985) 507-4417.

Invitation to advertise in the Yearbook and Appaloosa Journal

Get more for your money with new bundled advertisement packages available for the 2009 Appaloosa Yearbook and the Year-End issue of Appaloosa Journal (May), in addition to bonus links on ApHC social media Web sites and during the live video stream of the 2010 National and Youth World shows!

Commemorative Package A:
• Full-color spread (two pages) in the May issue of Appaloosa Journal: $1,470
• One full page in the Yearbook: $800
• Live link and logo in the May, June and July e-newsletter: $360
• May, June and July “Feature of the week” on all ApHC social networking (Facebook, Twitter, Appaloosa Blogspot and MySpace) pages for one month (four weeks): $300
• Logo and live link on National Show live streaming video page: $275
Total value: $3,205
Your price: $2,270

Commemorative Package B:
• One full-color page in the May issue of Appaloosa Journal: $780
• One full page in the Yearbook: $800
• Live link and logo in the May, June and July e-newsletter: $360
• Logo and live link on National Show live streaming video page: $275
Total value: $2,215
Your price: $1,580

Commemorative Package C:
• Choice of one full-color half page or one black and white page
in the May issue of Appaloosa Journal: $490
• 1/2 page in the Yearbook: $400
• May and June e-newsletter feature with logo and live link: $240
Total value: $1,130
Your price: $890

Commemorative Package D:
• One business card ad in the May issue of Appaloosa Journal: $85
• 1/8 page in Yearbook: $100
• May or June e-newsletter feature with logo and live link: $120
Total value: $305
Your price: $185

John Deere Drive Green

The Drive Green tour events give ApHC members and other interested consumers a chance to ask questions and get a “hands-on” with John Deere’s utility tractors and many other products and attachments. In addition, the events feature a uniquely detailed semi-tractor and trailer that transport several of the company’s utility tractors, as well as a refurbished “Chip Foose” 4020.

Register to Win at your local dealerships for some great John Deere prizes now through July 31st 2010 – including three lucky winners across the country taking a 1 year lease tractor home (choice of 5065E Tractor or 3038E Compact Tractor and loaders). Visit your local dealer or for more details.

Upcoming Drive Green Dates and Locations – The Caravan is Traveling the Country this Spring and Summer
• March 2 Tractor City – 3030 N. Austin St., Seguin, TX 78155
• March 4 Brookside Equipment Sales – 28715 Katy-Brookshire Rd., Katy, TX 77494
• March 6 Coufal-Prater Equipment Ltd. – 3110 Highway 21 West, Bryan, TX 77803
• March 9 Eastex Farm & Home – 9135 College, Beaumont, TX 77707

REMEMBER to ask to use your ApHC John Deere savings for your next John Deere Equipment purchase – Call 888-304-SPOT for details.