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ApHC Partners with Capital One

The Appaloosa Horse Club (ApHC) has partnered with Capital One to launch our newest program designed to benefit ApHC members as well as supporting your breed of choice. By switching to the Appaloosa Capitol One Visa card you can help us earn money doing what you do every day! Just use our custom credit card and valuable cash donations for every purchase you make will be donated to the ApHC. Plus, we’ll get a $50 bonus donation when you make your first purchase. The card comes with a competitive rate, so sharing your passion—and your support—is easy and automatic.

Some of the unique features of this program include:

• Ability to choose from the Appaloosa creative card designs
• $50 initial donation to the Appaloosa Horse Club
• Earn 2% Cash rewards at most major Gas and Grocery merchants
• Earn 1% Cash rewards on all other purchases
• Earn up to 10% Cash rewards at select merchants

Share your Appaloosa passion—carry our custom card. As you support the association, you’ll be spreading the word with every purchase.

Apply today online at https://www.cardlabconnect.com/Appaloosa Horse Club.
Credit approval required. Terms and conditions apply. Offered by Capital One, N.A. © 2010 Capital One.

Horse & Rider features “Blue”

We were pleased to receive the February issue of Horse & Rider with one of our own featured as the horse “we’d love to own.” SHYS BLUE BOY, owned by Abby Bruno of Moreno Valley, California, is the star of this month’s “Your Horse, Your Life” page. The description of “Blue” and his accomplishments — so far –certainly embody the Appaloosa theme of versatility, disposition, willingness to please, etc. Congratulations Abby and Blue! The photo here is from their win at the 2010 World Show, where they earned the Nutrena Iron Horse award and were named World’s Best Appaloosa. Earlier in the year, at the Youth World, Abby and Blue won the High-Point Youth All-Around title as well.

ApHC International Appaloosa Directory

Appaloosa Horse Club (ApHC) announces the new ApHC International Appaloosa Directory. This directory is an innovative way to expand your Appaloosa market. The ApHC will distribute the directory at international equestrian events throughout 2010 and 2011. It will include breed information, explanation of ApHC events and programs, as well as the benefits of ApHC registration and membership translated into multiple languages.

If you are looking for a new and exciting way to market your stallion, breeding program, or services this is an excellent way to be seen. In fact, over 26% of total registrations are international, with the top three countries being Italy, Canada, and France. There will be full page color and black and white business card opportunities available for $500 and $100 respectively.

With new technology available to ship semen and import/export horses, don’t be left in the dust and miss out on an opportunity that could make your stables or farm known worldwide. The reservation deadline has been extended to August 1 and all advertising material must be in by August 20th.

Download the information sheet and reservation form here http://www.appaloosa.com/pdfs/InternationalAppaloosaDirectoryAdvertisingForm.pdf

For more information contact the Marketing Department at (208) 882-5578 ext 235 or email marketing@appaloosa.com

Announcement of cost share program to promote U.S. livestock exports

U.S. Livestock Genetics Export (USLGE) has received funds which will be available to private livestock breeders, companies, or cooperatives interested in promoting livestock, semen, or embryo sales in international markets through December 31, 2010. These funds are available through the Market Access Program (MAP) of the Foreign Agricultural Service (FAS) of the U.S. Department of Agriculture.

Read further details in the News Spots section of appaloosa.com. The Appaloosa Horse Club is a member of USLGE and receives funding to conduct international marketing programs throughout the year.