US Livestock Genetics Export (USLGE) has received funds which will be available to private breeders, companies, or cooperatives interested in promoting livestock, semen, or embryo sales in international markets through December 31, 2016. These funds are available through the Market Access Program (MAP) of the Foreign Agricultural Service (FAS) of the US Department of Agriculture.

USLGE sponsors and administers the branded program with the goal of helping the US Livestock Industry increase the international demand for US livestock and genetics.

MAP funding is used to supplement but not supplant private funds that would be used for promotional activities.

The MAP branded program provides for partial reimbursement (up to 50 percent) of approved activities such as international advertising, the development, translation and distribution of promotional materials, and participation in foreign trade shows and exhibitions. Funds cannot be used for travel or personnel reimbursement. An administrative fee is charged to participate in the program.

The allocation of these funds will be made to eligible participants on a fair and equitable basis as set by FAS and consistent with the goals and objectives of the MAP program as outlined by Congress. Funding criteria is based upon available funding, anticipated economic impact and the completeness of the application.

Applications will be considered throughout the year pending availability of funding.

Interested parties should request a FY16 MAP Branded Application and Program Guidelines booklet from US Livestock Genetics Export, Inc., 413 N. Broadway, Suite C, Salem, IL 62881, Phone: (618) 548-9154, Fax: (618) 548-9709, email:

Look for Spots in the Tournament of Roses Parade themed “Find Your Adventure”

Press Release - 2012 RP Entry 45The Calizona Appaloosa Horse Club’s Parade group will once again bring the adventures of the Nez Perce and the Appaloosa breed’s ancestral past to those in the present with a ride down famous Colorado Blvd in Pasadena, California for the Tournament of Roses Parade on January 1, 2016.

This year’s Rose Parade is themed “Find Your Adventure” and is a unique partnership with the U.S. National Park Service to help shine light on the centennial celebration of our nation’s national parks.

This is the fourth time Calizona is honored with the opportunity to show off the Appaloosa on New Year’s Day (2010, 2012, 2014 and 2016). Riding in their finest and most elaborate regalia, Calizona’s ride is dedicated to and will commemorate ApHC’s Chief Joseph Trail Ride and the final segment of the 13 year journey (cycle) planned for July 2016. As adventurous as it is historic the Chief Joseph Trail Ride is a celebrated event crossing through several national parks and has a trail identified to the 1877 Nez Perce Flight.

Calizona’s Equestrian Group is comprised of 14 mounted riders with four new members that will experience their first Rose Parade ride. Riders include: Debbie Herzman, Christy Wood, Steve Wood, CJ Brooks, Joe Brooks, Tisa Aley, Evon Owens, Paul Foxvog, Danie Foxvog and Leslie Foxvog. New members are: Jamie Thompson, Janella Mullican, Patty Baker and Austin Bogner. The group is assisted by several family and friends as the Support Team with efforts at 3:00 a.m. to help ready horses & riders, move trailers, and meet the riders at the end of the parade.

Calizona’s Equestrian Group will also participate in the Tournament of Roses Equestfest preceding New Year’s Day which will be held this year on Tuesday, December 29, 2015 at the Los Angeles Equestrian Center at 12:00 noon. This event allows the public to get up close and personal with all of the 2016 Rose Parade equestrian units and watch beautiful horses and talented riders perform drills, dances, trick riding and roping. Attendees can also stroll through the stables, talk to riders and learn about the various tack and the many different breeds while enjoying the vendor court. The event is to be televised on RFDTV. CZ thoroughly enjoys this opportunity to get their horses in the public eye!

The Tournament of Roses, National Park Service AND Calizona ApHC desire to preserve history as well as connect and enage the public in new adventures and there is no better way than on an Appaloosa! Find one near you for the best adventure ever!

Leslie Foxvog
Group Marshal
Calizona ApHC – See pictures on Calizona’s Facebook Page

Responding to Facebook “Conversations”

15N_ShowLogoApHC Members and Friends,

Despite the fact that social media is not a good platform for debate, nor is it a practical channel for correcting misinformation or responding to gossip, the ApHC is compelled to offer a few bits of commentary. By the way, the “ApHC” includes board members, staff and anyone who pays dues.

We again acknowledge and apologize for the unfortunate errors that resulting in at least two National/Youth World award saddles with misspellings. Recipients have been offered a replacement or compensation. It’s safe to say that such an oversight will not occur in the future!

At this point, our biggest concern is the impact of negative online chatter. There is a difference between “input or feedback” and “self-inflicted wounds.” The ApHC Board operates with genuine interest in member opinions and recommendations, many of which have resulted in changes to rules or policies. In the case of sponsorships and awards, a small group has already been designated to evaluate and organize the overall sponsor and recognition program. If you have specific suggestions or contacts to share regarding potential support from sponsor groups or companies, please forward those to Dena Raggio, Marketing Committee Chair.

For those who are interested in direct communication with Board members, that process is always appropriate and helpful. The September Board of Directors meeting will be held in Avon (Cleveland), Ohio, and as always, is open to ApHC members.

As we move forward, you are asked to consider these thoughts and corrections:
• Online negativity can cause current or potential members, sponsors and others to turn away from what we believe is a great community of Appaloosa folks.
• ApHC entry fees are not only competitive with other major event costs, they are considerably less than most. Whether members would favor increases in order to “upgrade” potential awards is a matter of debate.
• No ApHC staff member is paid a six-figure salary, much less a million dollars! IRS 990 forms are available for confirmation.
• No one has issued a “gag order” on board members or others. A social media policy statement simply outlines appropriate use of various communications channels and that policy is available for viewing.
• Lastly, we really are all in this venture together and the ApHC community needs each individual to participate as an ambassador and thoughtful contributor.

Mane Event

mane eventHad a great weekend at the Mane Event in Red Deer, Alberta. Special thanks to the crew from the Appaloosa Horse Association of Alberta (one of our ApHC regional clubs) for providing plenty of helpers, information and items for the trade show booth. And, when I say “trade show,” I’m talking about four huge buildings full of exhibits along with arenas for clinics, contests and special events. Don’t know final tally of visitors, but reports of 20,000 folks on Saturday are probably not unrealistic. The best part is that Alberta is packed with horse-crazy people, so attendees were definitely a target market. In the photo are Alison Ritter and Rob Dewes, AHAA board members. In fact, at a brief meeting of the board at the event, Alison was elected to move up as President. We look forward to more good things including three scheduled ApHC shows this summer and a youth team that’s heading to the Canadian National Appaloosa Show.

Feature Your Stallion in the 2014 ApHC Calendar

We happen to think we have an amazing opportunity for you to feature your stallion in the 2014 ApHC Calendar. The premier 13-month calendar will feature an Appaloosa stallion each month — both in the calendar and with a corresponding article in Appaloosa Journal. For example, if your stallion is “Mr. February,” the feature article about him will appear in the February issue of AJ.

Open to anyone and everyone on a first-come, first-served basis. The “normal” price is $1,200. BUT WAIT, THERE’S MORE!!! If you book before the end of the National Show and Youth World Championship Show (July 6th), the special price just for you will be $1,000. There are also business card spaces available in the calendar for a mere $200.

To take advantage of this never-before offered stallion package, contact Hannah at or come see her in the show office at Will Rogers Memorial Center.

p.s. there are payment plan options too!

ApHC Partners with Capital One

The Appaloosa Horse Club (ApHC) has partnered with Capital One to launch our newest program designed to benefit ApHC members as well as supporting your breed of choice. By switching to the Appaloosa Capitol One Visa card you can help us earn money doing what you do every day! Just use our custom credit card and valuable cash donations for every purchase you make will be donated to the ApHC. Plus, we’ll get a $50 bonus donation when you make your first purchase. The card comes with a competitive rate, so sharing your passion—and your support—is easy and automatic.

Some of the unique features of this program include:

• Ability to choose from the Appaloosa creative card designs
• $50 initial donation to the Appaloosa Horse Club
• Earn 2% Cash rewards at most major Gas and Grocery merchants
• Earn 1% Cash rewards on all other purchases
• Earn up to 10% Cash rewards at select merchants

Share your Appaloosa passion—carry our custom card. As you support the association, you’ll be spreading the word with every purchase.

Apply today online at Horse Club.
Credit approval required. Terms and conditions apply. Offered by Capital One, N.A. © 2010 Capital One.

Horse & Rider features “Blue”

We were pleased to receive the February issue of Horse & Rider with one of our own featured as the horse “we’d love to own.” SHYS BLUE BOY, owned by Abby Bruno of Moreno Valley, California, is the star of this month’s “Your Horse, Your Life” page. The description of “Blue” and his accomplishments — so far –certainly embody the Appaloosa theme of versatility, disposition, willingness to please, etc. Congratulations Abby and Blue! The photo here is from their win at the 2010 World Show, where they earned the Nutrena Iron Horse award and were named World’s Best Appaloosa. Earlier in the year, at the Youth World, Abby and Blue won the High-Point Youth All-Around title as well.

ApHC International Appaloosa Directory

Appaloosa Horse Club (ApHC) announces the new ApHC International Appaloosa Directory. This directory is an innovative way to expand your Appaloosa market. The ApHC will distribute the directory at international equestrian events throughout 2010 and 2011. It will include breed information, explanation of ApHC events and programs, as well as the benefits of ApHC registration and membership translated into multiple languages.

If you are looking for a new and exciting way to market your stallion, breeding program, or services this is an excellent way to be seen. In fact, over 26% of total registrations are international, with the top three countries being Italy, Canada, and France. There will be full page color and black and white business card opportunities available for $500 and $100 respectively.

With new technology available to ship semen and import/export horses, don’t be left in the dust and miss out on an opportunity that could make your stables or farm known worldwide. The reservation deadline has been extended to August 1 and all advertising material must be in by August 20th.

Download the information sheet and reservation form here

For more information contact the Marketing Department at (208) 882-5578 ext 235 or email

Announcement of cost share program to promote U.S. livestock exports

U.S. Livestock Genetics Export (USLGE) has received funds which will be available to private livestock breeders, companies, or cooperatives interested in promoting livestock, semen, or embryo sales in international markets through December 31, 2010. These funds are available through the Market Access Program (MAP) of the Foreign Agricultural Service (FAS) of the U.S. Department of Agriculture.

Read further details in the News Spots section of The Appaloosa Horse Club is a member of USLGE and receives funding to conduct international marketing programs throughout the year.

Categories: Announcements /Marketing