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APPALOOSA JOURNAL RECEIVES 2016 APEX AWARD FOR PUBLICATION EXCELLENCE

small web bannerThe Appaloosa Journal team announced this week that it has been honored with a 2016 APEX Award for Publication Excellence for its large-format 2016 Stallion Calendar. Now in its 28th year, the APEX competition is sponsored by Communications Concepts, Inc., which advises publishing, PR and marketing professionals on best practices in print, web and publishing. Winning among 164 Design & Illustration submissions, the 2016 Stallion Calendar showcases 14 gorgeous Appaloosa stallions in a luxurious, over-sized layout. The elegant design of the calendar captures the beauty and diversity of the breed.

Fellow winning entrants in the 2016 competition include: Ford Motor Co. Product Team, NASA, Bank of America & Time Inc., Walt Disney World, Charles Schwab, Delta Air Lines, HanesBrands Inc., Lockheed Martin and T.Rowe Price, to name a few. The 11 major categories attracted 1,634 entries and the competition was stated to be of “extraordinary quality.”

“This is the fifth year in a row our Journal team has achieved APEX recognition,” said Steve Taylor, ApHC CEO. “ApHC members should be especially proud of the outstanding talent and the commitment to excellence displayed by our AJ team. Congratulations to the gang for this well-deserved recognition.”

Appaloosa Journal Receives 2015 APEX Award for Publication Excellence

2014June145pxThe Appaloosa Journal team announced today that it has been honored with a 2015 APEX Award for Publication Excellence for its June 2014 cover.

Now in its 27th year, the APEX competition is sponsored by Communications Concepts, Inc., which advises publishing, PR and marketing professionals on best practices in print, web and publishing.

Winning among 212 Design & Illustration submissions, the June 2014 cover captured a dynamic, at liberty pose of the 2009 mare, Mustabeen Tuff, “Cheyenne,” owned by ApHC member Laura Weaver of Cave Creek, Arizona, and photographed by Robert Dawson.

Fellow winning entrants in the 2015 competition include: Time Inc. Content Solutions, American Airlines Publishing, Toyota Motor North America, AARP, Ford Motor Company, and T3 Custom/TD Ameritrade, to name a few. The 11 major categories attracted 1,851 entries and the competition was stated to be of “extraordinary quality.”

“This is the fourth year in a row our Journal team has achieved APEX recognition,” said Steve Taylor, ApHC CEO. “We could not be prouder of the excellence they bring to sharing and promoting Appaloosas.”

Appaloosa Journal named one of five finalists for an Ozzie

2014June145pxFolAwPhotosv2The Appaloosa Journal team announced today (11/6) that it has been named a finalist for an Ozzie in the category of Cover Design for its June 2014 cover submission.

The Eddie and Ozzie Awards, sponsored by Folio:™, honor the most influential titles in the industry across the entire magazine publishing spectrum. It is the largest awards competition in magazine publishing and recognizes excellence in both editorial, Eddies, and design, Ozzies.

“This is like being nominated for a Golden Globe,” said Appaloosa Horse Club CEO Steve Taylor. “It’s affirming to have our brand recognized in such a high-powered, prestigious competition and we couldn’t be prouder of our talented Journal team.”

The statuettes to celebrate gorgeous design and uncompromising journalism will be handed out at a gala awards brunch at the Yale Club in New York City on December 11, 2014.

Appaloosa Journal Receives 2014 APEX Award for Publication Excellence

APEX_Oct coverThe Appaloosa Journal team announced today that it has been honored with a 2014 APEX Award for Publication Excellence for its October 2013 cover.

Now in its 26th year, the APEX competition is sponsored by Communications Concepts, Inc., which advises publishing, PR and marketing professionals on best practices in print, web and publishing.

Winning among 215 Design & Illustration submissions, the October 2013 cover captured a breathtaking scene from the Chief Joseph Trail Ride of horses forging a river en mass, photographed by ApHC member Kristen Reiter.

Fellow winning entrants in the 2014 competition include: Walt Disney Company, World Wildlife Magazine, Ford Product Team, Lockheed Martin, American Bar Association, American Airlines Publishing, Charles Schwab & Co., Inc., The Washington Post, and T3 Custom/TD Ameritrade, to name a few. The 11 major categories attracted 2,075 entries and the competition was stated to be of “extraordinary quality.”

“It is truly an honor to be recognized by APEX,” said Steve Taylor, ApHC CEO. “It is particularly wonderful that a cover honoring the Chief Joseph Trail Ride should win such a prestigious award in the year of its 50th anniversary.”

Feature Your Stallion in the 2014 ApHC Calendar

We happen to think we have an amazing opportunity for you to feature your stallion in the 2014 ApHC Calendar. The premier 13-month calendar will feature an Appaloosa stallion each month — both in the calendar and with a corresponding article in Appaloosa Journal. For example, if your stallion is “Mr. February,” the feature article about him will appear in the February issue of AJ.

Open to anyone and everyone on a first-come, first-served basis. The “normal” price is $1,200. BUT WAIT, THERE’S MORE!!! If you book before the end of the National Show and Youth World Championship Show (July 6th), the special price just for you will be $1,000. There are also business card spaces available in the calendar for a mere $200.

To take advantage of this never-before offered stallion package, contact Hannah at advertising@appaloosajournal.com or come see her in the show office at Will Rogers Memorial Center.

p.s. there are payment plan options too!

Collectible Journal

If you would like an additional copy of the December 2011 issue Appaloosa Journal (or any other back issues) call the ApHC office at 208-882-5578 or email promotions@appaloosa.com. They are $5.00 USD plus S&H.

Categories: Journal

Appaloosa Journal for Soldiers

The recent Veterans Day “holiday” reminded me that the Appaloosa Journal has a neat new program for our overseas warriors.

If you have a family member or friend serving abroad in our Armed Forces who is an Appaloosa enthusiast and would appreciate a special complimentary subscription to AJ, sign them up!

AJ for Soldiers subscriptions are free to valid APO addresses, last for six months at a time and are renewable for the length of overseas deployment.

In response to members who have family serving overseas who grew up with Appaloosas and miss being around beloved spots, we are happy and honored to offer this new program. Give the gift of free Journals to a horse-loving soldier—all you have to do is sign a soldier up by visiting the AJ website (click on the “magazine” tab). The soldier will receive a current 6-month subscription which can be renewed.

The Appaloosa Journal is now your complete lifestyle source

We are proud to announce that in 2011, we’ll be launching a new year and a new look to the Appaloosa Journal with a series of lifestyle pages featuring Christi Proctor, owner of Moon Rein Interiors, and Shana Gibson of Modern Cowgirl.

Christi, a former designer on “Trading Spaces” and a non-pro reiner under the guidance of Terry Thompson, will show you how to decorate for an upscale western lifestyle.

Shana is a lifetime horse enthusiast and owner of Modern Cowgirl. Her role will be to help you “find your best style.”

Categories: Announcements /Journal

New Web feature

The Journal staff has been busy and thought you’d like to know….

When you visit www.appaloosajournal.com, you’ll notice that we’re now offering the first 10-15 pages of the magazine online to view for free. We are also posting more parts of Field Notes and Members’ Memo. Under our main menu bar you will now see the most recent Articles, Featured, Greener Pastures, Horse Health File, Reminders, Spotlight, This Month, and Upcoming Events.

Click on the “This Month” tab to view the first few pages of the magazine. Check it out! And please, let us know if you have any questions or concerns, or find any glitches.

Categories: Announcements /Journal

Journal Media Kit now available online

For all you prospective advertisers out there, the Appaloosa Journal Media Kit is available for online viewing. Be sure to read about some new options for “bundling” your advertising message in print and on the Web. There are also some packages for the National Show and Yearbook. We can also give you a deal when you opt to sponsor a class or a buckle or a farm flag or a banner or a webcast ad…..

http://www.appaloosajournal.com/advertise/media-kit/

Take the Appaloosa Journal survey

We want to know what you think!

In an ongoing effort to make your Appaloosa Journal the best it can be we invite you take this survey. It’s on-line, it’s easy and your responses are valuable to us. We appreciate your assistance! Copy the link below and get started. Thanks.

http://www.surveymonkey.com/s/appaloosajournal

Dana Russell
Editor, Appaloosa Journal

Invitation to advertise in the Yearbook and Appaloosa Journal

Get more for your money with new bundled advertisement packages available for the 2009 Appaloosa Yearbook and the Year-End issue of Appaloosa Journal (May), in addition to bonus links on ApHC social media Web sites and during the live video stream of the 2010 National and Youth World shows!

Commemorative Package A:
• Full-color spread (two pages) in the May issue of Appaloosa Journal: $1,470
• One full page in the Yearbook: $800
• Live link and logo in the May, June and July e-newsletter: $360
• May, June and July “Feature of the week” on all ApHC social networking (Facebook, Twitter, Appaloosa Blogspot and MySpace) pages for one month (four weeks): $300
• Logo and live link on National Show live streaming video page: $275
Total value: $3,205
Your price: $2,270

Commemorative Package B:
• One full-color page in the May issue of Appaloosa Journal: $780
• One full page in the Yearbook: $800
• Live link and logo in the May, June and July e-newsletter: $360
• Logo and live link on National Show live streaming video page: $275
Total value: $2,215
Your price: $1,580

Commemorative Package C:
• Choice of one full-color half page or one black and white page
in the May issue of Appaloosa Journal: $490
• 1/2 page in the Yearbook: $400
• May and June e-newsletter feature with logo and live link: $240
Total value: $1,130
Your price: $890

Commemorative Package D:
• One business card ad in the May issue of Appaloosa Journal: $85
• 1/8 page in Yearbook: $100
• May or June e-newsletter feature with logo and live link: $120
Total value: $305
Your price: $185

Journal Editor

Dana Russell will begin duties as Appaloosa Journal editor after January 1st. Some of you may already know Dana, but you may not know that she has specific experience as a horse breed magazine editor, as a successful manager of people and as an agricultural extension specialist for the Peace Corps. Most importantly, she is a lifelong Appaloosa person with the requisite “passion for the breed.” Dana is a graduate of the University of New Mexico with a degree in communication.