Horse ownership and involvement has stabilized and is likely to rise, according to key findings from survey sponsored by Zoetis
The equine industry has found stability and shows positive signs of growth, especially among young adult horse owners and event participants, according to results of a survey by American Horse Publications (AHP) sponsored by Zoetis. The survey included responses from over 10,662 horse owners.
Among the highlights, the third online nationwide equine industry survey shows:
• For 2016, 88.6% of respondents expect to own or manage the same number of horses or more horses.
• This year, 93% of respondents plan to enter the same or more competitions than last year, and 95.1% expect to compete in the same or more events in 2016.
• A high number of respondents (84.7%) rely on their veterinarians for vaccination advice, and respondents are increasingly relying on veterinarians for deworming advice.
“It appears the industry is beginning to recover from the Great Recession of 2008, as indicated by the percentage of respondents participating in the industry, either through owning/managing horses or competing with them, at the same or greater levels than three years ago,” said Jill Stowe, Ph.D., associate professor of agricultural economics at the University of Kentucky, who analyzed the data and consulted on the results.
Read the entire media release at this link: