Interactive Website offers horse-related resources, rewards system and sweepstake prizes

Joining a national initiative to increase awareness of and interest in horse-related activities, The American Horse Council announces the launch of a new Website and social media platform,

With its design based on in-depth consumer research, the site targets moms who are challenged to not only find family-friendly activities but who are also interested in finding refreshed joy for themselves. The site is a collaborative effort of ten horse organizations coordinated through the American Horse Council in Washington, D.C.

“We know American families are strapped for time with the demands of work, school, and day-to-day survival,” said Jay Hickey, president of the American Horse Council. “We need to make it easier for families to discover the benefits of horse-related activities.”

The new site is organized into categories that include lessons and camps, trail riding, rodeos and fairs, and events and shows. It provides links to professional resources and will build a data base of providers through an interactive map to be launched in the near future.

“The horse is a mystery to Americans living in the hustle and bustle of urban and suburban settings,” notes Hickey. “We’re hoping to show that a horse experience is accessible and certainly worth investigation.” The site will deliver general information about horses and different activities, and then make a connection to local and regional opportunities.

To generate participation and enthusiasm, platform includes a rewards system that encourages visitors to join, visit horse-related sites, and share experiences. The rewards include merchandise delivered based points accumulated by visiting equine pages on Facebook or following various Twitter accounts. It will also offer a regular rotation of sweepstakes. The first two sweepstake offers include two tickets to the Preakness Stakes and Belmont horse races. is the first Website and social media platform generated through a coalition of horse organizations: the American Association of Equine Practitioners, the American Horse Council, the American Quarter Horse Association, Dover Saddlery, Farnam, Merck, Merial, Purina Animal Nutrition LLC, National Thoroughbred Racing Association, the United States Equestrian Federation and Zoetis.

The Appaloosa Horse Club is a member of the American Horse Council. Yours truly serves on the AHC Show Committee and Welfare Committee.


  1. Brian Said,

    May 3, 2013 @ 2:17 pm

    Wow…this is truly a great endeavor to advance all the various equine interests. With everyone these days growing up in the “information age” it’s wonderful to see a collaboration targeted to social media and real on-line interactions.

    Thank you Steve for sharing and your involvement with the American Horse Council.

  2. Penny Whitehaed Said,

    May 4, 2013 @ 5:23 am

    Having been a long time advocate of association with the American Horse Show Association and now that it has become the American Horse Council, I still do and also support our association with that body of horsemen and women to expose and educate equine activities and standards, not just a one size fits all. I love all horses but the Breed of my choice is still the Appaloosa.

RSS feed for comments on this post