ApHC Board Meeting

The Appaloosa Horse Club Board of Directors held its March meeting in Tulsa, Oklahoma. Many of the regular agenda items were put on hold to engage in a discussion of “big-picture” issues facing the equine industry and the club. In fact, there was a consensus resolution to not adopt any new rules or make any major rule changes at this meeting. ApHC members in attendance also participated in roundtable chats about key topics such as membership, registration, marketing, regional clubs, shows and the youth and non-pro programs.

President McWhirter has followed up the initial conversation with the appointment of a Strategic Planning Group, which will be gathering input from all the directors and as many ApHC members as possible. In fact, we’ll be posting questions and surveys so that members can respond and participate in the process.

The ApHC has operated with several assumptions about direction and priorities, based on earlier versions of a strategic plan and on a general understanding of what’s going on in our business. As was often noted in the March discussion, the world has changed and the ApHC needs to ensure that it is focused on the changing needs of the membership. Above all, an organization’s primary mission is to provide value for the investment of dues dollars. We need to understand more about what the “value proposition” means for today’s members and the various membership segments. And, we need to use all of our resources in ways that build on what works and that support a positive climate for Appaloosa activity worldwide.

A 2012 budget of $3,988,810 was approved by the board. Among the areas of focus for the coming year are making the National Show and Youth World in Tulsa successful events, international marketing, stronger numbers of registrations and memberships, and more interaction with regional clubs, non-pro’s and the Appaloosa Youth Association.

Categories: Board


  1. Dorine Said,

    April 4, 2011 @ 3:24 pm

    Is it possible to know who are members of the Strategic Planning Group? Thanks.

  2. Carol A Deming Said,

    April 5, 2011 @ 6:25 am

    “BRAVO” to Mr. Taylor and the BOD! With the low economy and the drastic changes in the equine industry…glad to hear that the ApHC has “stepped back” to view all the challenges that face the Appaloosa people and the ApHC as an organization. “BRAVO! for COMMON SENSE to come forward at this time!

  3. Steve Said,

    April 20, 2011 @ 12:44 pm

    Forgot to mention that. Steve Bennett, Frank Larrabee, Connie Taylor, Dennis Dean and Jack Zuidema. Chuck McWhirter is also participating as Prez.

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