Question of the week, #4

No excuses, I’m just late getting to #4.

What would you consider the Top Three priorities for the Appaloosa Horse Club in 2009?

Without trying to lead you in one direction or another, the topics could include: membership, registration, shows, regional clubs, trail/distance, racing, breeding, communications, on-line services, governance or whatever else you consider important.

Categories: Board /Miscellaneous


  1. Tami Said,

    February 2, 2009 @ 3:26 pm

    1. Securing bigger name and higher dollar (corporate) sponsorships.

    2. Moving the National show out of Mississippi.

    3. Retaining the members we have as well as increasing new memberships

  2. Rich Maggard Said,

    February 2, 2009 @ 6:03 pm

    1) Improved (and more standardized) communications from the BOD and the ApHC staff to the membership (kudos to Lynette Thompson….she has done an excellant job!).
    2) More involvement from the general membership (ie: serving on committees, more opportunities for imput on decisions, etc.). Too much of the club’s leadership rests in too few hands.
    3) Serious revamping of the Journal, and re-evaluation of advertising rates.

    and, if I can sneak in a 4th: Improvement in ApHC staff training, with an emphasis in customer relations.

  3. Lori Richards Said,

    February 2, 2009 @ 7:02 pm

    There is a large # of people not renewing their ApHC membership and moving to off shoot appaloosa groups due to dissatisfaction with the ApHC, we need to try and retain our members, and they in turn will bring us new members… I would put #1 as retaining our members #2 is promotion! We need to get the Appaloosa horse out in front of the public and show them how wonderful the breed is! 3) alot of people want to show but can’t afford it, the regional clubs are struggling to put on the shows due to the high cost of facilities, judges etc…..we need to find ways the ApHC can help the regional clubs make shows more affordable to exhibitors and help attract particpants.

  4. Norman Said,

    February 3, 2009 @ 5:08 am

    There are a lot of things to suggest to try and make a great 2009. But here are three I can think of.

    1. Membership- It has been suggested the we offer some sort of “free” or “Temporary” membership for people to try an Appaloosa. Local clubs could send out a notice to the open/4-H/ect shows in their areas to come and try an Appaloosa. The down side is that someone would have to volunteer a horse for them to ride. But let them show in some classes. They may like the show..and purchase an Appaloosa? Just ideas….

    2. Advertising- This would also help my #1 suggestion about membership. Why do we advertise to ourselves? Who else recieves the Appaloosa Journal? Just members correct? Then who reads about us? I have suggested before about making it an option to recieve the App Journal. Some households get 3 or more? Could you take those extra Journals and distribute them? Could we take ads out in AARP magazine, Youth magazines, Full page or half page newspaper ads in the cities of the Nationals/World Show? Get people in the stands..see the horses..try the horses..and buy the horses?? You could even use the money from the EXTRA Journals to fund that?

    3. Communication-Can we try to involve the Membership more? This helps with asking questions on here. This is a great way of communication. We need to try to go further. I know that Membership meetings are available to go to. But the majority of members can not get away to attend. The National Show membership meeting is very organized. There is not much time for an open forum do to showing ect. Is there a way to have the chairperson or representative from each committee be available during the National/World or both shows to ask for input and suggestion and possible solutions to those committees? I know that some things can get to be out of hand. That has to be made clear that any yelling/screaming/acting up will not be tolerated. These are to be brainstorming meetings? Trying to help the club by letting the members have a say?

    These are just some of my opinions. I try to have a suggetion and plan of action for that. It may not be the best but it gets others to thinking to come up with ideas!!
    Thank you for your time. I really enjoy these..please keep this up!!!

  5. Jeanne Dougal Said,

    February 3, 2009 @ 5:29 am

    Breed Promotion

  6. Jacquelyn West Johnson Said,

    February 3, 2009 @ 11:47 am

    1. Go back to the solid color rule in force prior to 1985. No color, no show, no race. Breeding only.

    2. recend the rule where you REQUIRE Regional Clubs to report their income from the prior year. The ApHC does not contribute financially to the Regional Clubs, you don’t need to know.

    3. Allow registrations of mares THAT ARE COLORED, yet cannot prove their lineage due to prior owners not transfering papers. Do not allow registration of any foals resulting from their breeding.

  7. Debbie Said,

    February 3, 2009 @ 2:24 pm

    (1) quite trying to everytime a new board is installed to move the ApHC out of Moscow – the membership has continually spoken when asked and said no to this endevor – you own the land & assets – with all the new age electronics and the historic base there, it can work with the right folks in charge – ( and an add on here – get the National show out of Jackson – you have the west coast thinking we are being ignored as an aspect of the breed base)

    (2) promote the breed & it’s individuality – quite trying to make the appaloosa the next generation of colored (and uncolored) Quarter horses – they are Appaloosas – most of the people out there got into and continue to support the Appaloosas for that reason – we are different in more ways them one – people think of the appaloosas as COLORED – they were once know for their versatility, limited only by their owners abilities & wants -let them do that & don’t rely soley on the show horse pleaseure or halter mystic as a marketing tool for the breed – do you think the other breeds really worry about what ApHC might do when it comes time to make their decisions on the future of their breed?

    (3) listen to the membership as a whole and what they want from their breed association with regards to the horse they have chosen to support and own, not just a few high powered , high dollar individuals – the appaloosa goes far beyond the show ring & ApHC shows – there are far more owners & breeders out there then what you see in the regional, national or world arenas and articles………..

  8. Vic Said,

    February 3, 2009 @ 3:15 pm

    Board members on internet lists should speak in a positive tone about the club and try to make the club positive. Board members should not speak poorly of the rest of the board and their opinions in public. The board should speak as one, as not as individuals.

  9. Ben Hemken Said,

    February 3, 2009 @ 7:09 pm

    I agree with Norman, we as a breed seem to advertise and talk to ourselves about all the great things to be had-yet we are not reaching out to others. Where can we GAIN the most?

    I think we also need to look at our history to figure out where to go from here. There have been cycles in the past – What worked? Maybe this needs to be our #1 priority, figure out what has and will work for the breed – not try to reinvent it.

    I really feel there are some very driven people trying to do the right thing and feel these member inputs may be a very good start.

  10. Charity Said,

    February 4, 2009 @ 7:10 am

    1. We must recruit new members!! But to do this we need to advertise and promote. I know this cost huge money but the return new members will bring will worth it.

    2. retaining current members. I know way too many people who are so upset with the ApHC they have changed breeds or disciplines!! We need to try to make the members happy, I know you can’t plese everyone but there seems to be no effort at all made to please the majority of the membership only select groups!

    3. Advertising. Getting the word out about the ApHC at all breed shows, hunter/jumper shows, local level schooling shows and such. Even more equine magazines and publishings. Maybe offer more incentives at NSBA shows, not just the APEX for the 2 yr old HUS at JFP, more variety of incentives to try and change the opinion most big time futurity trainers have of appaloosas….so with more incentive for them to show an App they make change their opinion and get more in their show string or even want their clients to buy one.

  11. Debbie Said,

    February 4, 2009 @ 7:30 am

    there is part of the problem right here – that a suggestion is made that a board member should speak in a positive manner or tone and with the board as one voice with regards to the ApHC – it’s sounds like there is no problem – you have a large portion of the membership out here that disagrees with some board decisions on the direction the BOD has steered the breed over the years, yet they still install many unpopular options as the membership & support for the appaloosa horse dwindle – ever look at the number of ballots sent out & the number of members that actually return them to vote? Top priority for the ApHC should be the wants & needs of the membership – what they can do to increase interest in the breed beyond the showring – these people are supporting the breed – without them you have nothing
    in respect to years ago when the Appaloosa was ranked as one of the top 3 or 4 most popular breeds – where is it now in popularity among horse breeds?

  12. Angela S. Said,

    February 4, 2009 @ 8:16 am

    1) Improve member benefits. Right now there is little to entice or retain members (especially for those that don’t attend breed shows).
    2) Promote and market the breed as the all-around versatile horse that it is. Every regional or state Horse Expo should have a large, colorful contingency of highly trained Appaloosas to showcase the breed to the general public. I’ve attend the NW Horse Expo in Albany, OR three times and have NEVER seen Appaloosas in the breed showcases. What a lost opportunity to promote the breed to thousands of people.
    3) Continue to engage the existing membership to solicite our ideas. Make meaningful changes in response. We need to feel like we have a voice in ApHC for us to remain involved. This blogspot is a great start.

  13. Kyle Rice Said,

    February 4, 2009 @ 6:19 pm

    1. Sponsors – We need to get more big time people into our breed. It was my understanding that a group had alot of people willing to sponsor on the big board in the Will Rogers and then that idea was shot down. We need to get more $$ coming into the club.

    2. Regional Show Review – We really need to have a sit down with the board and various/all regional clubs. We need to get the life back into our shows. More judges…less classes….More incentives.

    3. Membership – From what I hear our numbers are dropping. Without members we have no club. We need to improve communication. Get our name out there more and get more members.

  14. Lisa Said,

    February 5, 2009 @ 11:45 am

    1. Start running the club like a business with the first order of business being moving Nationals out of Jackson
    2. Promotion, promotion, promotion
    3. Location, Location, Location

  15. April Said,

    February 6, 2009 @ 10:00 am

    1. Finally define what an Appaloosa is by sponsoring the research needed to develop a genetic test for the breed, and use THAT and THAT ONLY for registration.

    2. See 1. That should end the ongoing discrepancies (and resulting squabbles) of phenotype assessment, and will open the door to all types of horses to be included.

    3. See 1. When the squabbles are set aside and we KNOW what an Appaloosa truly is by DNA, we’ll come together as a membership and move the organization forward.
    This will make communication easier, sponsorships easier, and boost membership and registrations as people grow confident in the club’s foundation.

  16. John and Julie Kreider Said,

    February 7, 2009 @ 2:22 am

    1) Listen more to the needs of the grass roots breeders, give them more representation and do not focus only on the show aspects of the club. Breeders are the front line of marketing and have the biggest and most long term investment in the breed. They bring in, support and educate new members. When the breeders aren’t happy, switch breeds or stop breeding, everything else the club does is a moot point. This club was founded by dedicated breeders and if the club is to rally it will be through them.
    2) You can’t keep milking the same herd. Instead of trying to find ways to increase the costs and requirements for existing members, generate revenue through new membership. Raising the requirements for participation in ApHC events, raising costs and making more complicated rules only alienates the members and makes the club less inviting for new membership. Make belonging to the ApHC and participating in it’s events as simple, affordable and easy as possible. This encourages new membership in an atmosphere of a tough economy.
    3) Put the focus back on what made the Appaloosa popular to begin with…COLOR! It is the most recognizable characteristic of our breed to the general public and it is what has defined us against other breeds. By deemphasizing color in our show ring we have lost much of what set us apart and made us desirable and marketable to the general public.
    4) Give more incentive to breed Appaloosa to Appaloosa. Too many of our dollars are going outside of our breed.

  17. John and Julie Kreider Said,

    February 7, 2009 @ 3:13 am

    I would like to also add that I agree with Vic. Our board members should be aware of the image they present to the general public. Any board member that behaves in a manner detrimental to our association’s public image should, by majority vote of the board or the general membership, be removed from office.
    Our board members should be held to a high standard and realize their potential for negative impact on our breed. If they do not, they are not deserving of the title of representing us. For the rest of the board to allow this to happen is unconscionable.

  18. Ann Said,

    February 7, 2009 @ 1:13 pm

    We need to move the National show EAST if we are going to keep the World show WEST. The largest show in the World is the Congress and that is held in Ohio! We also need to do a better job of advertising, WHY are we NOT in The Way To Go with Appaloosas winning all of that money at the Just For Pleasure and Reichert futurities????? Why are we not promoting the fact that WE added 50K to the two year old hunter @ the Just For Pleasure???? We NEED to promote that, perhaps it will make someone choose an Appaloosa! We also need to get more sponsors for our World show so we can pay out more $$$$$$, the same goes for Nationals.

  19. Stephanie Said,

    February 11, 2009 @ 8:10 am

    1) Make shows more affordable to the average person. The club is loosing members because no one can afford to show at breed shows. If you aren’t showing at breed shows and you aren’t breeding, what is the point of membership?

    2) Generate new membership by A) making breed shows more affordable B) introducing more programs like sanctioned trail rides in more locations C) offering better prizes for the ACAAP.

    3) Remain true to the breed. If people want to own and show Quarter Horses, let them join the AQHA.

  20. Kevin-- KDJJ Appaloosas Said,

    February 11, 2009 @ 9:59 am

    1. Rule #1 in business—give your clientele (new and old) MORE, MORE, MORE then they expect! It generates return patronage, word of mouth FREE advertising, reputation across the board which = GROWTH!
    2. Don’t expect blood from a rock! Remaining members need just as much support! What you offer new members should be offered to remaining, holdfast members. Opening doors for discounted registrations: would be a great start. Possibly dual discounted if old member registers a horse (or free breeding report) they can get a free new membership for a new client. Combinations are endless…. to increase number of members.
    3. According to the ApHC 80%+ of its members do NOT show… what are you doing for those people? That’s a huge commodity that’s not even tapped into!

  21. Dar-KDJJ Appaloosas Said,

    February 22, 2009 @ 6:45 pm

    I would have to ALSO agree with April statement #15:

    April Said,
    February 6, 2009 @ 10:00 am

    1. Finally define what an Appaloosa is by sponsoring the research needed to develop a genetic test for the breed, and use THAT and THAT ONLY for registration.

    2. See 1. That should end the ongoing discrepancies (and resulting squabbles) of phenotype assessment, and will open the door to all types of horses to be included.

    3. See 1. When the squabbles are set aside and we KNOW what an Appaloosa truly is by DNA, we’ll come together as a membership and move the organization forward.
    This will make communication easier, sponsorships easier, and boost membership and registrations as people grow confident in the club’s foundation.

    Its LLLLLLLONG overdue!

  22. Shelby Said,

    April 27, 2009 @ 4:24 pm

    I agree with Kyle about the Regional shows, their are too many classes that have too few entries. Anymore horse shows are the only competetive sport where you never get to see who wins!!!! The horses are run in and out so fast and the placings are called out long after the class is over. Did you ever notice their are very few spectators at the shows anymore. The bleachers sit there empty (with the exception of the Nationals and World show). I have seen so many people get up and walk out disappointed and discouraged because you cannot see who wins and places. Who is to blame for this? Is it because there are too many classes and the judges are tired from putting in too long of days. It should not be that the only way you can find out who wins is to look on the ApHC website weeks after the show is over. I firmly believe ths is what is wrong with Regional shows and I will say it until the day I die. I learned everything I know about showing and Appaloosa by hanging on the rail at horse shows back in the 70’s and 80’s. This is how I knew who such great horses as Abdull’s Pok-A-Son, Too Tough, Royal Exhibit and many many others were. This is where I learned what it takes to win and what the judges were looking for. What does a bunch of names ands numbers mean to anyone when you cannot see what horse they belong too.

  23. Robert Said,

    February 16, 2010 @ 2:38 pm

    Ah! I’m so glad this was poste| There are a mass of contradictary
    information blogged about, this dispells, puts to rest
    some of what I’ve heard.

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