“Breed of Choice” Ad Model to be Featured in Horse & Rider

BOCFairly Flashy, an Appaloosa youth horse appearing in the Appaloosa Horse Club’s new “Breed of Choice” ad series, will be featured in the January 2008 issue of Horse & Rider. He’ll be the first Appaloosa to appear on the magazine’s “We’d Love To Own” page, which debuted in 2007 to showcase horses the H&R editors encounter in their travels and wish they could claim as theirs.

He was proposed as a candidate for the page by H&R Lifestyle Editor Juli S. Thorson, who met him while directing a “Breed of Choice” photo shoot on behalf of the ApHC. His full-page photo and write-up will be seen by a magazine audience of about 180,000. He’s already been seen by ApHC members, in “Breed of Choice” ad previewed in the November 2007 issue of Appaloosa Journal.

Owned by Rachael Bany of Wilsonville, Oregon, Fairly Flashy is a 2002 gelding by Zippin Bonanza Flash, and out of Fairleta, by Fair Charles. He’s trained by Robin Williams of Forest Grove, Oregon.

Categories: Public Relations


  1. Sandra Ward Said,

    November 8, 2007 @ 3:22 pm

    What a gorgeous representative of our breed!

  2. Richard Lankford Said,

    November 9, 2007 @ 2:22 pm

    This will be a great promotion tool for the Appaloosa horse.
    Good work on the part of the ApHC.

  3. Julie Kreider Said,

    November 16, 2007 @ 7:16 am

    Perfect! This is exactly the image we should strive to portray to the general public. I hope the club showcases more examples such as this. Great job and congratulations to Rachael Bany and Fairly Flashy.

  4. Richard Lankford Said,

    November 21, 2007 @ 8:15 am

    Great PR for the Appaloosa horse and ApHC members. I will look it up when I get my H & R copy.

  5. Lovely Lisa Said,

    December 16, 2007 @ 4:18 pm

    Just saw the page in H & R and had to ‘google’ him immediately. Absolutely stunning. He and Rachael look great together.

  6. Meredith Said,

    January 5, 2009 @ 8:10 am

    I was so excited when i saw this horse knowing the Pedigree. I am a breeder of Appaloosa. I Have a Appaloosa leopard that is fair charles breeding. This Blood line is an exceptional. Easy to train and beatiful foals every time. Charlie My stud is the most gentle stud I ever encounterd in 30 years and pass’s it to his off spring. Great choice for picking a horse for repersenting the Appaloosa

  7. Meredith Said,

    January 5, 2009 @ 8:13 am

    By the way if fans want to see some more horses like this one visit our web site our just type in on web search
    Hesa Charles SS

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