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Marketing Internationally

Michael PhillipsThe International Marketing Committee met with Michael Phillips, President/CEO of U. S. Livestock Genetics, Inc. (seated center) yesterday. Michael was here to talk about export assistance programs using money available through the government.

From what I understand ApHC has already started this process and Michael was here to talk about how they can take things to the next level and really connect with and develop relationships in foreign countries. He says he was very pleased and impressed to see the participation here at this show from people in other countries and spent some time talking with them. One of the things he says that ApHC members were very interested in hearing about is a personalized branding program that’s different than the basic breed promotion program.

You can listen to my interview with Michael here: Listen to MP3 File Interview with Michael Phillips (7 min MP3)

Categories: Audio /National Show

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