U.S. Livestock Genetics Export, Inc

I wanted to offer a short note from the USLGE meeting in Las Vegas. It’s been a really good opportunity to meet (in some cases catch up with acquaintances from w-a-y back) and visit with folks from the livestock world as well as several representatives of state departments of agriculture. As a member, ApHC is able to request funding from USDA’s Foreign Ag Service to conduct trade missions and other demand building programs in a variety of countries. It’s apparent from discussions with AQHA, APHA and other breeds that our goals are similar and that there are several ways we can work together to promote the U.S. equine industry.

USLGE is nearing completion of an equine CD entitled “How to Buy an American Horse.” It’s a neat promotional tool specifically targeted to potential customers in Europe. Appaloosas are featured along with Quarter Horses, Paints, Thoroughbreds, and Tennessee Walking Horses.

The other key point from the meeting is the implementation of a Strategic Plan for the organization. Equine groups identified three priority areas that USLGE can and should focus on: 1) Trade missions and “reverse” trade missions, with the main goal of building relationships with breeders, potential buyers, youth and industry groups in targeted countries. 2) Education — breed information, production, responsibilities of horse ownership, etc., and 3) QSP (Quality Samples Program), which technically comes from a different funding source within USDA and focuses on finding innovative ways to market and deliver live animals, semen and embryos.

In case you’re wondering, yes, the competition is serious in countries we’ve identified as priorities for ApHC activities — Germany, Italy, France, Brazil, Canada, Mexico, Australia, and New Zealand. And, as with the environment in the U.S., we also must find ways in those countries to work with, not against, the growth curve of various speciality associations such as NRHA, NRCHA, NCHA, etc.

1 Comment

  1. Diane E Said,

    February 24, 2007 @ 8:43 pm

    As an ApHC member, and an overseas breeder of apps, I am very excited by these sorts of initiatives. I can’t wait to hear more.

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